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WD-40® FANS HAVE LOST IT!

August 17, 2005


SAN DIEGO – June 30, 2005 – WD-40 Company, maker of WD-40®, the world’s most well-known all-purpose problem solver, is making an American icon even better.

The company is introducing the WD-40 Smart Straw: the original beloved WD-40® formula that comes with a permanently attached straw.

The “doers” of the world who depend on the product for thousands of different uses now can spray to their hearts’ content, but will never “lose it” – the signature little red straw, that is – again.

"This is what consumers have been asking for," said Tim Lesmeister, vice president of marketing for WD-40 Company. "Millions of people have a love affair with WD-40, but we’ve learned that more than 80 percent of WD-40 users have lost the straw at some point. We solved that problem by literally giving consumers the ‘last straw’ with the WD-40 Smart Straw.”

A revolutionary packaging design, the WD-40 Smart Straw comes in a 12-ounce can and sprays two ways: as a stream through the permanently attached straw for hard-to-reach jobs or when the straw is folded down, via the wide-area sprayer to cover larger surface areas.

Consumers have been depending on WD-40 for more than 50 years for uses that range from cleaning car bumpers of grease, grime and bugs, to removing crayon marks and preventing rust on sporting and gardening equipment.

The list of uses for WD-40 continues to grow. In fact, the company has published an official list of 2,000 uses on its Web site (www.wd40.com), and many loyal fans regularly share their favorite uses through the official WD-40 Fan Club, now nearly 86,000 members strong.

The WD-40 Smart Straw is the second major packaging innovation since WD-40's inception in 1953, and it reflects the company’s commitment to offering today’s consumers the easiest, most convenient way to get the job done. The first change in packaging was the 2004 introduction of the WD-40 Big Blast can, featuring a wide-area spray nozzle that allows users to cover more area in less time.

The 12-ounce WD-40 Smart Straw can is available at major retailers.

WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40®, and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products 2000 Flushes®, X-14®, Carpet Fresh®, Spot Shot® and 1001®. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $242.5 million in fiscal 2004. Additional information about WD-40 Company can be obtained online at www.wd40.com.

 

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