SAN DIEGO – WD-40 Company announced this week that it has entered into a professional services agreement with NASCAR Winston Cup team Bill Davis Racing.

The sponsorship will include the company’s WD-40 brand logo on the uniform of 2002 Daytona 500 winner Ward Burton for the remainder of the NASCAR racing season. Burton has served as a spokesperson for WD-40 the past two seasons, including a current online promotion that celebrates the 50th anniversary of the WD-40 brand.

"This sponsorship is an extension of our already existing relationship with Ward, strengthening our marketing efforts by involving his team and making our partnership more visible," said Rob Fleisher, director of marketing for WD-40 Company. "Ward’s involvement has been a sizeable part of our program since the beginning of 2002, and we are looking forward to increasing that relationship to include his winning race team."

WD-40, the Multi-Purpose Problem Solver of NASCAR, plans to use Burton in various aspects of an integrated marketing campaign as well as point-of-sale materials for the remainder of the year and next season. The brand’s association with Bill Davis Racing will be even more visible in marketing materials through the use of Ward’s race uniform, which will include the famous WD-40 logo as well as the Lava logo, a heavy-duty hand cleaner also made by WD-40 Company.

"We’re happy to have WD-40 join the Bill Davis Racing team," said team owner Bill Davis. "Everything we do at our shop – from building engines to pit stop practice – makes a difference on the track. The quality products produced by WD-40 will only add to our efforts to be successful week-in and week-out.

"I know there are a lot of fans out there who have extreme talents when it comes to the mechanics and care of their cars. If WD-40 can withstand the rigors on the parts we put out at our race shop, I know it will be great to have in my own garage."

Bill Davis Racing has enjoyed five Winston Cup victories – all with Burton – in its 11 years of racing at the elite level of NASCAR. Based in High Point, N.C., BDR is recognized as one of the top organizations in the sport. The team has a total of 15 wins combined in NASCAR’s top-two touring series.

WD-40 Company, with headquarters in San Diego, is a global consumer products company with brands that deliver above expectation performance at extremely good value to end users who buy in a variety of trade channels. WD-40 Company produces multi-purpose lubricants, WD-40_® and 3-IN-ONE_®, the Lava_® and Solvol_® brands of heavy-duty hand cleaners, and household products X-14_®, 2000 Flushes_®, Carpet Fresh_® and Spot Shot_®. WD-40 Company markets its products in more than 160 countries worldwide, and recorded worldwide sales of $216.8 million in fiscal year 2002. Additional information about WD-40 Company may be obtained at www.wd40.com.

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