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FAMILIAR WD-40® CAN GETS A MAKEOVER

November 24, 2003


SAN DIEGO - At age 50, WD-40 is getting a makeover.

The formula of the legendary lubricant has not changed, but it's easier to use, thanks to the introduction of a new, limited edition contoured can.

The new can, which is the first asymmetrically shaped aerosol can for consumer products in the United States, is a twist on the well-known favorite that resides in more than 80 percent of American households. The silhouette and colors of WD-40, which is used for everything from loosening stuck parts to cleaning bug guts from cars, haven't changed in more than 35 years.

"The concept behind the contoured can is simple," said Rob Fleisher, director of marketing for WD-40 Company. "The container is easier to grip and more convenient to use. It's a fully functional keepsake our consumers will love."

The new, contoured aerosol can is currently available at major retailers.

The WD-40 Company, with headquarters in San Diego, is a global consumer products company with brands that deliver above expectation performance at extremely good value to end users who buy in a variety of trade channels. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products X-14®, 2000 Flushes®, Carpet Fresh® and Spot Shot®. WD-40 Company markets its products in more than 160 countries worldwide, and recorded worldwide sales of $238.1 million in fiscal year 2003. Additional information about the WD-40 Company may be obtained at www.wd40.com.

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